{"id":5013,"date":"2024-02-28T11:19:04","date_gmt":"2024-02-28T09:19:04","guid":{"rendered":"https:\/\/envise.io\/?p=5013"},"modified":"2024-03-13T04:20:40","modified_gmt":"2024-03-13T02:20:40","slug":"kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden","status":"publish","type":"post","link":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/","title":{"rendered":"Kr\u00e4vande kunder och det tuffare klimatet f\u00f6r eftermarknaden"},"content":{"rendered":"\r\n\r\n
\r\n
\r\n\r\n
\r\n
\r\n\r\n
\r\n \r\n Start<\/span>\r\n \r\n \r\n \r\n <\/svg>\r\n <\/a>\r\n \r\n Kr\u00e4vande kunder och det tuffare klimatet f\u00f6r eftermarknaden <\/span>\r\n <\/div>\r\n \r\n

Kr\u00e4vande kunder och det tuffare klimatet f\u00f6r eftermarknaden<\/h1>\r\n \r\n \r\n \r\n \r\n 2024\/02\/28 <\/span>\r\n \r\n
\r\n

I dagens marknad har kundernas f\u00f6rv\u00e4ntningar genomg\u00e5tt en dramatisk f\u00f6r\u00e4ndring. Det tuffare klimatet pr\u00e4glas av mer kr\u00e4vande kunder, \u00f6kad misstro och en allm\u00e4n h\u00f6jning av ribban f\u00f6r kvalitet och service. I detta skifte blir eftermarknaden en central del av f\u00f6retagets utveckling och framg\u00e5ng.<\/span><\/p>\n

 <\/p>\n

\u00d6kad <\/b>kravst\u00e4llning<\/b> och minskad f\u00f6rst\u00e5else<\/b><\/p>\n

De kr\u00e4vande kunderna st\u00e4ller nu h\u00f6gre krav p\u00e5 eftermarknaden \u00e4n n\u00e5gonsin tidigare. Detta kr\u00e4ver att f\u00f6retag anpassar sig till en \u00f6kad komplexitet och f\u00f6rst\u00e5else f\u00f6r att m\u00f6ta kundernas behov. Utmaningen ligger i att kommunicera och erbjuda support p\u00e5 ett s\u00e4tt som \u00e4r begripligt f\u00f6r kunder med varierande teknisk f\u00f6rst\u00e5else.<\/span><\/p>\n

 <\/p>\n

St\u00f6rre misstro och krav p\u00e5 p\u00e5litlighet<\/b><\/p>\n

I takt med den \u00f6kande kr\u00e4senheten har \u00e4ven misstron gentemot f\u00f6retag \u00f6kat. Kunder \u00e4r mer p\u00e5l\u00e4sta och medvetna om sina r\u00e4ttigheter. En missn\u00f6jd kund har idag st\u00f6rre ben\u00e4genhet att ifr\u00e5gas\u00e4tta och eskalera \u00e4rendet. Detta s\u00e4tter press p\u00e5 f\u00f6retag att vara transparenta och ansvarsfulla i alla led av eftermarknadshanteringen.<\/span><\/p>\n

 <\/p>\n

Mer resurser och tid kr\u00e4vs f\u00f6r \u00e5tg\u00e4rdande<\/b><\/p>\n

Kr\u00e4vande kunder inneb\u00e4r ocks\u00e5 att eftermarknadsteam beh\u00f6ver mer resurser och tid f\u00f6r att effektivt \u00e5tg\u00e4rda \u00e4renden. Det handlar inte bara om att l\u00f6sa problemen, utan ocks\u00e5 om att hantera f\u00f6rv\u00e4ntningar och informera. Detta kr\u00e4ver investeringar i personal och system f\u00f6r \u00e4rendehantering.<\/span><\/p>\n

 <\/p>\n

\u00d6kad m\u00e4ngd juridiska \u00e4renden<\/b><\/p>\n

Den \u00f6kade kravst\u00e4llningen har lett till en \u00f6kning av juridiska \u00e4renden inom eftermarknaden. Kunderna \u00e4r medveten om sina r\u00e4ttigheter och \u00e4r beredd att vidta juridiska \u00e5tg\u00e4rder om f\u00f6retaget inte lever upp till f\u00f6rv\u00e4ntningarna. Detta st\u00e4ller h\u00f6gre krav p\u00e5 f\u00f6retag att ha robusta juridiska processer och system f\u00f6r att kunna p\u00e5visa kommunikation loggning av \u00e4renden.<\/span><\/p>\n

Eftermarknadens plats i f\u00f6retagshierarkin<\/b><\/p>\n

I den sk\u00e4rpta konkurrensen och det tuffare klimatet inser f\u00f6retagsledningen alltmer vikten av en effektiv eftermarknad. En missn\u00f6jd kund har nu m\u00f6jlighet att g\u00e5 h\u00f6gre upp i hierarkin med sina klagom\u00e5l och kritik. M\u00e5nga kunder skickar direkt till VD eller andra h\u00f6gre beslutsfattare om de inte \u00e4r n\u00f6jda med eftermarknadsservicen.\u00a0<\/span><\/p>\n

 <\/p>\n

Kunderna har f\u00e5tt upp det p\u00e5 dagordningen<\/b><\/p>\n

Den \u00f6kade kravst\u00e4llningen och kundernas h\u00f6jda f\u00f6rv\u00e4ntningar har placerat eftermarknaden h\u00f6gre upp p\u00e5 f\u00f6retagens dagordning. Det \u00e4r inte l\u00e4ngre en isolerad del av verksamheten utan en central faktor f\u00f6r att bygga och bevara f\u00f6retagets rykte och kundn\u00f6jdhet. F\u00f6retag inser att en h\u00f6gkvalitativ eftermarknad \u00e4r nyckeln till l\u00e5ngsiktig framg\u00e5ng och konkurrenskraft.<\/span><\/p>\n

 <\/p>\n

Sammanfattningsvis st\u00e5r f\u00f6retag inf\u00f6r en ny verklighet d\u00e4r kr\u00e4vande kunder har f\u00f6r\u00e4ndrat spelplanen f\u00f6r eftermarknaden. Det tuffare klimatet kr\u00e4ver en anpassning av strategier och investeringar f\u00f6r att m\u00f6ta de h\u00f6gre kraven och skapa en eftermarknad som inte bara \u00e4r reaktiv utan ocks\u00e5 proaktiv och f\u00f6rst\u00e5ende. Att s\u00e4tta kunden i centrum av eftermarknadshanteringen \u00e4r nu en n\u00f6dv\u00e4ndighet f\u00f6r att \u00f6verleva och blomstra i den moderna marknaden.<\/span><\/p>\n <\/article>\r\n \r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\n\n\r\n

\r\n
\r\n\r\n
\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n <\/linearGradient>\r\n <\/defs>\r\n <\/svg>\r\n
\r\n \"\"\r\n <\/div>\r\n <\/div>\r\n
\r\n

Vi finns h\u00e4r f\u00f6r dig!<\/h3>\r\n

\r\n L\u00e5t oss digitalisera era fastighetsprojekt. Kontakta oss idag f\u00f6r att h\u00f6ra mer om hur vi kan optimera er verksamhet. <\/p>\r\n \r\n Kontakta oss f\u00f6r att boka en demo <\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"

I dagens marknad har kundernas f\u00f6rv\u00e4ntningar genomg\u00e5tt en dramatisk f\u00f6r\u00e4ndring. Det tuffare klimatet pr\u00e4glas av mer kr\u00e4vande kunder, \u00f6kad misstro och en allm\u00e4n h\u00f6jning av ribban f\u00f6r kvalitet och service<\/p>\n","protected":false},"author":11,"featured_media":5015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserad"],"acf":[],"yoast_head":"\nKr\u00e4vande kunder och det tuffare klimatet f\u00f6r eftermarknaden - Envise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Per Keckman-Persson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/\"},\"author\":{\"name\":\"Per Keckman-Persson\",\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/#\\\/schema\\\/person\\\/4c2f896c39f14322866f4f5531216de3\"},\"headline\":\"Kr\u00e4vande kunder och det tuffare klimatet f\u00f6r eftermarknaden\",\"datePublished\":\"2024-02-28T09:19:04+00:00\",\"dateModified\":\"2024-03-13T02:20:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/\"},\"wordCount\":10,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/envise.io\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/okad_konkurrenskraft.jpg\",\"articleSection\":[\"Okategoriserad\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/\",\"url\":\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/\",\"name\":\"Kr\u00e4vande kunder och det tuffare klimatet f\u00f6r eftermarknaden - Envise\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/envise.io\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/okad_konkurrenskraft.jpg\",\"datePublished\":\"2024-02-28T09:19:04+00:00\",\"dateModified\":\"2024-03-13T02:20:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/#\\\/schema\\\/person\\\/4c2f896c39f14322866f4f5531216de3\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/#primaryimage\",\"url\":\"https:\\\/\\\/envise.io\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/okad_konkurrenskraft.jpg\",\"contentUrl\":\"https:\\\/\\\/envise.io\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/okad_konkurrenskraft.jpg\",\"width\":669,\"height\":316},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/envise.io\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kr\u00e4vande kunder och det tuffare klimatet f\u00f6r eftermarknaden\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/#website\",\"url\":\"https:\\\/\\\/envise.io\\\/sv\\\/\",\"name\":\"Envise\",\"description\":\"Envise provides real estate with an interactive experience of the future property while handling the present real estate\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/envise.io\\\/sv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/envise.io\\\/sv\\\/#\\\/schema\\\/person\\\/4c2f896c39f14322866f4f5531216de3\",\"name\":\"Per Keckman-Persson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/870eea0c9a87b915519b44f2db746c92e744bfc9008e468b1ec670352ebcea1e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/870eea0c9a87b915519b44f2db746c92e744bfc9008e468b1ec670352ebcea1e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/870eea0c9a87b915519b44f2db746c92e744bfc9008e468b1ec670352ebcea1e?s=96&d=mm&r=g\",\"caption\":\"Per Keckman-Persson\"},\"url\":\"https:\\\/\\\/envise.io\\\/sv\\\/author\\\/per\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kr\u00e4vande kunder och det tuffare klimatet f\u00f6r eftermarknaden - Envise","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/","twitter_misc":{"Skriven av":"Per Keckman-Persson","Ber\u00e4knad l\u00e4stid":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/#article","isPartOf":{"@id":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/"},"author":{"name":"Per Keckman-Persson","@id":"https:\/\/envise.io\/sv\/#\/schema\/person\/4c2f896c39f14322866f4f5531216de3"},"headline":"Kr\u00e4vande kunder och det tuffare klimatet f\u00f6r eftermarknaden","datePublished":"2024-02-28T09:19:04+00:00","dateModified":"2024-03-13T02:20:40+00:00","mainEntityOfPage":{"@id":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/"},"wordCount":10,"commentCount":0,"image":{"@id":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/#primaryimage"},"thumbnailUrl":"https:\/\/envise.io\/wp-content\/uploads\/2024\/02\/okad_konkurrenskraft.jpg","articleSection":["Okategoriserad"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/","url":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/","name":"Kr\u00e4vande kunder och det tuffare klimatet f\u00f6r eftermarknaden - Envise","isPartOf":{"@id":"https:\/\/envise.io\/sv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/#primaryimage"},"image":{"@id":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/#primaryimage"},"thumbnailUrl":"https:\/\/envise.io\/wp-content\/uploads\/2024\/02\/okad_konkurrenskraft.jpg","datePublished":"2024-02-28T09:19:04+00:00","dateModified":"2024-03-13T02:20:40+00:00","author":{"@id":"https:\/\/envise.io\/sv\/#\/schema\/person\/4c2f896c39f14322866f4f5531216de3"},"breadcrumb":{"@id":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/#primaryimage","url":"https:\/\/envise.io\/wp-content\/uploads\/2024\/02\/okad_konkurrenskraft.jpg","contentUrl":"https:\/\/envise.io\/wp-content\/uploads\/2024\/02\/okad_konkurrenskraft.jpg","width":669,"height":316},{"@type":"BreadcrumbList","@id":"https:\/\/envise.io\/sv\/kravande-kunder-och-det-tuffare-klimatet-for-eftermarknaden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/envise.io\/sv\/"},{"@type":"ListItem","position":2,"name":"Kr\u00e4vande kunder och det tuffare klimatet f\u00f6r eftermarknaden"}]},{"@type":"WebSite","@id":"https:\/\/envise.io\/sv\/#website","url":"https:\/\/envise.io\/sv\/","name":"Envise","description":"Envise provides real estate with an interactive experience of the future property while handling the present real estate","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/envise.io\/sv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Person","@id":"https:\/\/envise.io\/sv\/#\/schema\/person\/4c2f896c39f14322866f4f5531216de3","name":"Per Keckman-Persson","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/870eea0c9a87b915519b44f2db746c92e744bfc9008e468b1ec670352ebcea1e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/870eea0c9a87b915519b44f2db746c92e744bfc9008e468b1ec670352ebcea1e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/870eea0c9a87b915519b44f2db746c92e744bfc9008e468b1ec670352ebcea1e?s=96&d=mm&r=g","caption":"Per Keckman-Persson"},"url":"https:\/\/envise.io\/sv\/author\/per\/"}]}},"_links":{"self":[{"href":"https:\/\/envise.io\/sv\/wp-json\/wp\/v2\/posts\/5013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/envise.io\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/envise.io\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/envise.io\/sv\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/envise.io\/sv\/wp-json\/wp\/v2\/comments?post=5013"}],"version-history":[{"count":3,"href":"https:\/\/envise.io\/sv\/wp-json\/wp\/v2\/posts\/5013\/revisions"}],"predecessor-version":[{"id":5207,"href":"https:\/\/envise.io\/sv\/wp-json\/wp\/v2\/posts\/5013\/revisions\/5207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/envise.io\/sv\/wp-json\/wp\/v2\/media\/5015"}],"wp:attachment":[{"href":"https:\/\/envise.io\/sv\/wp-json\/wp\/v2\/media?parent=5013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/envise.io\/sv\/wp-json\/wp\/v2\/categories?post=5013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/envise.io\/sv\/wp-json\/wp\/v2\/tags?post=5013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}