{"id":5649,"date":"2024-10-24T12:19:34","date_gmt":"2024-10-24T10:19:34","guid":{"rendered":"https:\/\/envise.io\/?p=5649"},"modified":"2024-11-07T12:21:49","modified_gmt":"2024-11-07T10:21:49","slug":"med-kundresan-i-fokus-caroline-molin-om-sernekes-utveckling-och-framsteg","status":"publish","type":"post","link":"https:\/\/envise.io\/sv\/med-kundresan-i-fokus-caroline-molin-om-sernekes-utveckling-och-framsteg\/","title":{"rendered":"Med kundresan i fokus: Caroline Molin om Sernekes utveckling och framsteg"},"content":{"rendered":"\r\n\r\n
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\r\n \r\n Start<\/span>\r\n \r\n \r\n \r\n <\/svg>\r\n <\/a>\r\n \r\n Med kundresan i fokus: Caroline Molin om Sernekes utveckling och framsteg <\/span>\r\n <\/div>\r\n \r\n

Med kundresan i fokus: Caroline Molin om Sernekes utveckling och framsteg<\/h1>\r\n \r\n \r\n \r\n \r\n 2024\/10\/24 <\/span>\r\n \r\n
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Under de senaste \u00e5ren har Serneke lagt stor vikt vid att utveckla och f\u00f6rfina kundresan i sina bostadsprojekt. Caroline Molin, som varit en nyckelperson i detta arbete, delar med sig av sina erfarenheter och insikter kring de utmaningar och framsteg f\u00f6retaget har gjort.<\/span><\/p>\n

N\u00e4r Caroline p\u00e5b\u00f6rjade sitt f\u00f6rsta projekt f\u00f6r cirka sex \u00e5r sedan, var en av de fr\u00e4msta prioriteringarna att etablera en robust kundresa. ”Vi ins\u00e5g tidigt att en genomt\u00e4nkt och v\u00e4lstrukturerad kundresa var avg\u00f6rande f\u00f6r att kunna erbjuda v\u00e5ra kunder den b\u00e4sta m\u00f6jliga upplevelsen,” ber\u00e4ttar Molin. F\u00f6r att skapa en tydlig bild av kundens resa b\u00f6rjade teamet med att kartl\u00e4gga hela processen steg f\u00f6r steg p\u00e5 papper. Detta ursprungliga fl\u00f6desschema blev sedan grunden f\u00f6r en digitaliserad och mer strukturerad process som har fortsatt att utvecklas genom \u00e5ren.<\/span><\/p>\n

En av de st\u00f6rsta utmaningarna Serneke har st\u00f6tt p\u00e5 under utvecklingen av kundresan har varit de l\u00e5nga cyklerna i fastighetsprojekt. ”Karlatornet \u00e4r ett bra exempel d\u00e4r de f\u00f6rsta spekulanterna har f\u00f6ljt projektet i \u00f6ver tio \u00e5r,” f\u00f6rklarar Molin. ”Det kr\u00e4ver att vi bygger en kundresa som \u00e4r h\u00e5llbar och relevant \u00f6ver tid, vilket inte alltid \u00e4r l\u00e4tt att uppn\u00e5.”<\/span><\/p>\n

F\u00f6r fasen fr\u00e5n projektstart till avtalssignering har Serneke utvecklat effektiva verktyg, och fr\u00e5n inflyttningen finns en egen app som anv\u00e4nds f\u00f6r att st\u00f6dja kundens upplevelse. Det \u00e4r dock i perioden mellan avtalssignering och inflyttning som f\u00f6retaget identifierat ett behov av f\u00f6rb\u00e4ttring. ”Historiskt sett har det saknats bra verktyg i just denna fas,” s\u00e4ger Molin.<\/span><\/p>\n

F\u00f6r att fylla denna lucka har Serneke nu investerat i Envise Kundportal, som erbjuder kunderna anpassad information, kommunikation, tillvalshantering och bokningsfunktioner. D\u00e4r kan kunderna sj\u00e4lva v\u00e4lja vad som \u00e4r viktigt f\u00f6r dem, samtidigt som de f\u00e5r tillg\u00e5ng till information de kanske inte ens visste att de beh\u00f6vde.<\/span><\/p>\n

En viktig insikt som Serneke har f\u00e5tt under denna resa \u00e4r att m\u00e5nga av deras kunder k\u00f6per bostad f\u00f6r f\u00f6rsta g\u00e5ngen och d\u00e4rf\u00f6r inte alltid vet vad de ska f\u00f6rv\u00e4nta sig. ”F\u00f6r de flesta \u00e4r detta en av livets st\u00f6rsta investeringar. F\u00f6rv\u00e4ntningarna \u00e4r d\u00e4rf\u00f6r mycket h\u00f6ga, men samtidigt \u00e4r processen ofta ok\u00e4nd eftersom det sker s\u00e5 s\u00e4llan,” s\u00e4ger Molin. Detta har gjort det avg\u00f6rande f\u00f6r Serneke att skapa en kundresa som inte bara m\u00f6ter dessa f\u00f6rv\u00e4ntningar, utan ocks\u00e5 g\u00f6r hela upplevelsen tydlig och v\u00e4rdefull f\u00f6r en bred kundbas.<\/span><\/p>\n

Med fortsatt fokus p\u00e5 innovation och kundcentrerade l\u00f6sningar \u00e4r Serneke v\u00e4l positionerat att m\u00f6ta framtidens utmaningar och forts\u00e4tta bygga starka och l\u00e5ngsiktiga relationer med sina kunder.<\/span><\/p>\n <\/article>\r\n \r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\n\n\r\n

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Vi finns h\u00e4r f\u00f6r dig!<\/h3>\r\n

\r\n L\u00e5t oss digitalisera era fastighetsprojekt. Kontakta oss idag f\u00f6r att h\u00f6ra mer om hur vi kan optimera er verksamhet. <\/p>\r\n \r\n Kontakta oss f\u00f6r att boka en demo <\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"

Under de senaste \u00e5ren har Serneke lagt stor vikt vid att utveckla och f\u00f6rfina kundresan i sina bostadsprojekt. Caroline Molin, som varit en nyckelperson i detta arbete, delar med sig av sina erfarenheter och insikter kring de utmaningar och framsteg f\u00f6retaget har gjort.<\/p>\n","protected":false},"author":11,"featured_media":5650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserad"],"acf":[],"yoast_head":"\nMed kundresan i fokus: Caroline Molin om Sernekes utveckling och framsteg - Envise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/envise.io\/sv\/med-kundresan-i-fokus-caroline-molin-om-sernekes-utveckling-och-framsteg\/\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Per Keckman-Persson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/envise.io\/sv\/med-kundresan-i-fokus-caroline-molin-om-sernekes-utveckling-och-framsteg\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/envise.io\/sv\/med-kundresan-i-fokus-caroline-molin-om-sernekes-utveckling-och-framsteg\/\"},\"author\":{\"name\":\"Per Keckman-Persson\",\"@id\":\"https:\/\/envise.io\/sv\/#\/schema\/person\/4c2f896c39f14322866f4f5531216de3\"},\"headline\":\"Med kundresan i fokus: Caroline Molin om Sernekes utveckling och framsteg\",\"datePublished\":\"2024-10-24T10:19:34+00:00\",\"dateModified\":\"2024-11-07T10:21:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/envise.io\/sv\/med-kundresan-i-fokus-caroline-molin-om-sernekes-utveckling-och-framsteg\/\"},\"wordCount\":11,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/envise.io\/sv\/med-kundresan-i-fokus-caroline-molin-om-sernekes-utveckling-och-framsteg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/envise.io\/wp-content\/uploads\/2024\/11\/caroline.png\",\"articleSection\":[\"Okategoriserad\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/envise.io\/sv\/med-kundresan-i-fokus-caroline-molin-om-sernekes-utveckling-och-framsteg\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/envise.io\/sv\/med-kundresan-i-fokus-caroline-molin-om-sernekes-utveckling-och-framsteg\/\",\"url\":\"https:\/\/envise.io\/sv\/med-kundresan-i-fokus-caroline-molin-om-sernekes-utveckling-och-framsteg\/\",\"name\":\"Med kundresan i fokus: Caroline Molin om Sernekes utveckling och framsteg - 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